Brutal Copy — AI Copywriting Tool That Scores and Rewrites Your Marketing Text
Brutal Copy is an AI-powered copy analyzer and rewriter. Paste your ad copy, email, or social media post, and get an instant Brutal Score out of 100 — plus 3 high-converting variations rewritten using proven copywriting frameworks.
How It Works
- Paste your copy — ad text, email, LinkedIn post, or any marketing content.
- Get your Brutal Score — rated 0-100 across Hook Power, Clarity, CTA Strength, Originality, and Platform Fit.
- Receive 3 AI rewrites — using Hormozi's Value Equation, PAS (Problem-Agitate-Solve), and Calm Authority frameworks.
Features
- AI copy analysis with detailed scoring breakdown
- Marketing fluff and cliché detection
- 3 automatic rewrites using proven sales copy frameworks
- Platform-optimized for Facebook, Instagram, LinkedIn, X/Twitter, and email
- Custom Brand Voice — teach AI your unique writing style
- Industry presets: E-commerce, SaaS, Local Business, Education, Health & Fitness, Finance, Food & Beverage, Creative Agency
- Tone controls: Professional, Friendly, Bold, Luxury, Educational
- Emoji and profanity toggles for edgier copy
- Copy history with favorites
Pricing
- Free: 15 analyses — no credit card required
- Pro ($9): 50 analyses, all platforms, Brand Voice
- Expert ($24): 1,000 analyses, 10x longer input, priority processing
Frequently Asked Questions
What is Brutal Copy?
Brutal Copy is an AI-powered copywriting tool that analyzes your marketing text, gives it a score out of 100, detects clichés and fluff, and instantly rewrites it into 3 high-converting variations.
How does the Brutal Score work?
The Brutal Score rates your copy from 0 to 100 across 5 dimensions: Hook Power, Clarity, CTA Strength, Originality, and Platform Fit. It also applies Hormozi's Value Equation.
Which platforms does Brutal Copy support?
Facebook & Instagram, LinkedIn, X/Twitter, and email marketing campaigns.
Is it free?
Yes — 15 free analyses on signup. Pro is $9/50 analyses, Expert is $24/1000 analyses.
What copywriting frameworks are used?
Hormozi's Value Equation, Sabri Suby's PAS (Aggressive Empathy), and Iman Gadzhi's Calm Authority.
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